Brand Identity
Conceptual Ideas, Brand Territories, Guideline Writing, Brand Values, Brand Architecture, Brand Strategy, Positioning Statements
Brand Voice
Personality Traits, Brand Characters, Messaging Frameworks, Multi-channel Voice Strategy
Copywriting
Manifestos, Headlines, Subheads, Body Copy, Out of Home, Print Ads, Web Copy, Email Writing, UX, Banner Ads, Campaign, Scriptwriting, Packaging, Experiential, In-store Signage, Social Media, Blog Writing
Naming
From start-ups to established brands | Name Options, Naming Territories & Concepts, Desktop Name Screening, Naming Architecture
Narratives
Everyday deck-building | Pitch Decks | Major stakeholder presentations | Presentation Skills, Training Junior Talent
Workshops
Brand Identity, Brand Character, Voice, Naming, Writing Training, Stakeholder Interviews
Clients
Wella (Copywriting)
OPI (Copywriting)
Clairol (Copywriting)
LEGO (Product Branding)
Luvs (Copywriting)
Heineken (Product Naming & Branding)
San Pellegrino (Branding)
Pluto TV (Branding)
MoMA (Business Pitch)
Cedars-Sinai (Copywriting)
PWC (Copywriting)
Afterpay (Branding)
Bridgenext (Naming & Branding)
Royal Caribbean (Copywriting)
Lovesac (Branding)
IBM (Copywriting)
Turbo Tax (Messaging)
Nexstar (Branding)
Sephora (Copywriting)
United Airlines (Naming)
Nioxin (Copywriting)
Philadelphia Art Museum (Branding)
Century 21 (Copyediting)
JetBlue (Naming)
Kajabi (Branding)
Pike (Branding)
Tropicana (Naming)
Supermajority (Branding)
Zoox (Voice Workshop)
Mastercard (Copywriting)
Emerson Collective (Product Branding)
Globalization Partners (Branding)
Global Payments (Copywriting)
Psycho Bunny (Internal Strategy)
Locality (Naming)
TAF Coalition (Naming)
Snap Inc. (Branding)
Next Legacy (Branding)
Remedy Robotics (Branding)
Mellon Foundation (Copywriting)
Tim Horton’s (Copywriting)
Evolved By Nature (Branding)
Silk Therapeutics (Social Media Copywriting)
LabGrab (Packaging Concepts)
Bubly (Naming Architecture & Notional Product Naming)
Life WTR (Naming Architecture, Notional Product Naming, Product Strategy)
Eli Lilly (Branding & Product Naming)
Verizon (Product Naming & Naming Strategy)
Illumina (Branding Concepts)
Zurich (Branding)
Matterkind (Naming Contributions)
Kinesso (Naming Contributions)
LVMH (Employer Branding)
Sephora (Business Pitch)
Covenant House (Branding)
The Academy Museum of Motion Pictures (Branding)
Sirius XM (Naming & Naming Architecture)
Google (UX & Packaging Copywriting)
Google Play (Brand Campaign Concepts)
E.ON Next (Branding & Copywriting)
Quaker Chewy (Branding)
The Home Depot (Branding)
XFL (Business Pitch)
Racetrac (Branding)
Meta/Facebook Bulletin (Branding)
LA Clippers (Strategy)
Foursquare App (Copywriting)
Foursquare Enterprise (Copywriting & Branding)
Foursquare Enterprise X Tiffany & Co (Brand Partnership)
Foursquare Enterprise X Subway (Brand Partnership)
Dylan’s Candy Bar (Copywriting & Branding)
Dylan’s Candy Bar X Saturday Night Live (Copywriting & Product Development)
Dylan’s Candy Bar X Late Night with Seth Meyers (Copywriting & Product Development)
Dylan’s Candy Bar X Warner Brothers: Wonder Woman (Copywriting & Product Development)
Dylan’s Candy Bar X Paramount: Mean Girls (Copywriting & Product Development)
Dylan’s Candy Bar X Paramount: Minions Movie (Copywriting & Product Development)
Weight Watchers (Copywriting)
Dove (Copywriting)
Dove Men + Care (Copywriting)
Dove Baby (Copywriting)
Vaseline (Copywriting)
CLEAR Hair Care (Copywriting)
Unilever (Copywriting)
National Sleep Foundation (UX Copywriting)
Botox (Copywriting & Editing)
American Express: US Open (Copywriting)
American Express: OPEN Forum (Copywriting)
American Express: MAGIC Market Week (Copywriting)
and the rest… are likely under lock and key 😬