Louis Vuitton. Givenchy. Christian Dior. Tiffany. (Drool, Tiffany.) Some of the world’s most powerful luxury brands all have one thing in common: they’re all owned by mega holding company LVMH. What started in 1987 has grown to over 60 houses spanning from fashion to spirits to private equity.

Besides its impressive roster, what’s so unique about LVMH is that each house has access to a global network of resources, yet can remain totally autonomous in the way that they operate. It’s like a big family of start-ups chasing one thing: excellence.

THE CHALLENGE: How do you attract a variety of top talent from designers to tech professionals into the wild world of luxury under one, unified strategy?

THE SOLUTION: You make an employer brand that values the process as much as the end result. Because we’re all artists of something. And the future of the tradition isn’t guaranteed—it must be built, together.

FUN FACT: I love few things in this world more than a good manifesto. This was one of my favorites to write.

AGENCY: R/GA London

ROLE: Senior Verbal Designer

RESPONSIBILITIES: Brand strategy, manifesto, brand voice, copywriting, voice playbook/brand guidelines

*Some images may be for proof of concept. Do not reproduce.